“Underwriting” is the term the FCC uses for on-air announcements that acknowledge public radio’s supporters from the business community. Underwriting is an important source of funding for Radio Milwaukee.
While contributions from listeners is a major source of revenue for the station, underwriting support from the business and nonprofit communities is just as important and enables Radio Milwaukee to broadcast programming we could not otherwise provide.
Underwriting on Radio Milwaukee helps support a diversity of music not heard anywhere else. At the same time, your business gains a significant marketing opportunity. Radio Milwaukee delivers a cost effective, highly targeted audience. Underwriting provides extended marketing value, allows you to capture maximum mindshare and strengthens your brand within the community of Radio Milwaukee listeners.